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Exploring trade patterns using the visually dynamic Google Earth™ interface

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Plodding through tables of economic figures is not only tedious,
it's an inefficient method for absorbing the important patterns in data...
Through a collaboration with Eicher GIS,
The Timoney Group presents an innovative, interactive display of South American trade that
shows the promise of Google Earth as a tool for presenting socio-economic data in a medium that
powerfully communicates the major trends while providing intelligent links to detailed data points.
What makes this innovative?
- the ability to cycle through data quickly to absorb dominant trading trends
- direct links to the UN COMTRADE database to get specific dollar amounts
- deeper understanding of what underlies the broad patterns through links to 2-digit sub-categories
- Read what others are saying here and here.
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We'll help you map your business data so you can...
- present geographical trends in a compelling,
visual manner
- create standalone files that you can email to
co-workers and clients
- link your own enterprise databases to Google Earth
to see your business metrics in 'real time'
- create intuitive gateways to on-line databases that
you access regularly
- harness our advanced query technology to
analyze data 'on-the-fly'
Spreadsheets and databases are fine for storing and manipulating data, but they are
inadequate for visualizing and understanding data. Graphic presentations of information
in an intuitive geographic context powerfully convey the trends in your numbers that both save
you time and deepen your understanding. And for your audiences that are long-since-bored by
Power Point tables and bullet points, enlivening your presentation with a Google Earth visualization
both engages their interest and enables them to absorb your content more effectively.
Google Earth™ is a trademark of Google Inc.
The Timoney Group is not sponsored or endorsed by Google Inc. No
affiliation or relationship implied by the use of Google's logos.
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